The dental spa has become an established part of the dentistry market. Dental spa experts estimate that up to 5% of dental practices in USA currently offer “dental spa” or spa dentistry services. Strong growth is forecast and numbers are expected to increase with as many as three quarters of US dental practices possibly becoming dental spas. They can boost sales by doing so as dental spas report patients spending about 30% more per visit than in a traditional dentist’s office.
The spa services that can be offered in dental spas are as wide ranging as those offered in any other type of spa. They can include, for example:
- Beauty treatments
- Relaxation and massage therapies
- Medical treatments
- Laser skincare treatments
Some definitions of dental spas include dental practices that add non-dental procedures, such as spa services while other definitions include any dental practice that aims to offer patients a more relaxing experience than the traditional dental practice focused exclusively on dental procedures. Dental spas now include dental practices which:
- specialise in cosmetic dental care
- offer alternative dental care
- create a “spa-like” atmosphere or environment
- add spa treatments, offering dental care and spa under the one roof.
The leading cosmetic dental procedure is almost always teeth whitening, now ubiquitous in the USA. As one expert put it, “Everyone has to have very white teeth.” Other leading cosmetic procedures are “smile makeovers” that is, reconstructive dental work, such as veneers, crowns and bridges.
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