As a spa owner you could own a business that gives you fabulous personal and financial rewards every day.
You could have the freedom and creativity that comes with being your own boss. You could have the satisfaction of owning a business that helps people experience more happiness, health, and well-being. You could earn a profit and take home up to $100,000 or more per year. You could even enjoy your own spa's services whenever you want!
The word "spa" comes from the Latin expression for health by water. While water treatments (also known as hydrotherapy) are offered by many spas, you could also choose to offer a wide variety of other services in your spa business including:
* Hair styling
* Manicures and pedicures
* Makeup application
* Facials and skin treatments
* Hair removal
* Full body treatments (such as scrubs or wraps)
Clients may stay at the spa for anywhere from an hour to several days. Spas that complete their services in a few hours (for a facial or massage) or a single day are known as day spas, while spas that operate in conjunction with stay-over or hotel facilities are known as destination or resort spas.
By starting your own spa business, you will be joining a growing industry that generates over $11 billion per year in revenue. According to the most recent statistics from the International Spa Association, there were approximately 136 million spa visits made in the U.S. last year, with 60% of those visits to a day spa.
If being a spa owner sounds like the career of your dreams, the FabJob Guide to Become a Spa Owner is for you! In this book you will discover how you can successfully start a day spa business.
The lead author of this guide is Jeremy McCarthy. With more than 15 years experience in the spa industry, he has visited and learned from some of the greatest spa properties in the world and was spa director of the Four Seasons Resort in Maui, which was named the "number three resort spa in the world" by Conde Nast Traveler magazine. The contributing authors are:
* Mary Phillips Gintoli, an award-winning writer who began her beauty industry career more than 15 years ago in New York City as an editor for Mademoiselle Magazine.
* Kibibi Springs: Owner of Moodivations, a total wellness company specializing in spa services and products, Kibibi has worked in the beauty industry for 10 years with companies such as Wella, Merle Norman, and Sebastian International.
* Todra Payne, whose 10 years experience in the beauty and wellness industries includes working with companies such as Bath & Body Works. A former professional makeup artist, her work has been featured in Elle, Harper's Bazaar, and Martha Stewart's Living.
The authors share their own experiences plus expert business advice from more than two dozen spa business owners and other spa industry experts.
The guide covers topics of vital importance to anyone who wants to learn how to start a day spa business in the United States or Canada, including:
How to Start a Day Spa Business
* How to create a business plan for your spa
* How to conduct initial market research for your spa business
* Deciding what services to offer in your spa business, with the following information provided for each type of spa service:
o Description of the treatment
o Benefits of the service (e.g. silky smooth skin, relaxation)
o Which spa staff member performs this service
o Time needed to perform the service
o Materials and equipment needed
o Approximate retail cost
* An overview of options for your spa business:
o Buying an established spa business
o Opening a new spa
o Spa franchising
o Mobile spas
* Licensing requirements for spas
* Choosing a name for your spa business
* Start-up costs including sample start up budgets for both a small and medium sized spa
* Where to get start-up financing for your spa business
* What to consider when choosing a location for your spa business including how much square footage you will need
* Interior design of your spa business with tips on areas you will need and common problems to avoid
* What equipment you need to start a day spa business, including how to save money by leasing or buying used
Managing Your Day Spa Business
* How to develop effective systems for running your spa business on a daily basis
* Setting your spa's hours of operation
* Working with spa employees
o How to determine the staffing needs of your spa business
o How to find employees who are qualified to work at your spa
o Setting sales goals and keeping spa employees motivated
* Hygiene requirements for spas
* Establishing a maintenance schedule for equipment
* Setting prices for your spa's service and developing packages to encourage clients to buy more
* Spa products
o How to find suppliers for the products you will use and sell
o Buying products at a discount, plus how much to markup prices on products you sell to spa clients
o Keeping track of inventory
o Creating in-store displays to market products
* Developing promotional materials to market your spa business (including a menu of services, website, brochures, etc.)
* Ways to attract spa clients through advertising and free publicity
* How to get repeat business from your spa clients
Plus you will find even more resources and advice, including:
* Valuable samples and checklists, including:
o An explanation of what to put in each section of your spa business plan with brief samples of each section
o Sample start-up budgets for a small spa and a medium size spa
o Sample interview questions for spa employees
o Checklist of spa equipment and basic supplies
o Sample menu of spa services
* How to organize your spa's grand opening plus what to do in the days leading up to your opening
* Although the guide focuses on how to start a day spa, you will also find an overview of opportunities for future growth for your spa business including:
o Expanding your current spa
o Opening more locations
o Opening a resort spa
o And more! (including free updates)
You can have all this and more for an incredible price. It can cost hundreds of dollars to take courses on starting a business, and chances are they will not include specific information about starting a spa business. The FabJob Guide to Become a Spa Owner contains some of the best business advice you could get from other sources, plus much more.
The information in this guide can save you many hours of research, help you avoid some costly mistakes, and give you information you need to start your own day spa business.
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